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Methodology

Concussion Interactive wants to simplify your world by consolidating all of your internet needs to one partner. Here is how we propose doing it…

Research

Question time. We need to know everything about your organization and the goals you have for your website.

  • Research client marketing objectives
  • Conduct competitive analysis, online research and market research, and utilize resources like focus groups to better understand your market
  • Analyze research and define goals for your project

Design

Thoughtful, intuitive web design is what we’re known for. Each project provides our web team with an opportunity to further their knowledge in web design and fulfill client objectives and expectations.

  • Build a site architecture that optimizes functionality
  • Forge a path for your site through user interface design that is intuitive and user-friendly, making navigation natural
  • Create flash and motion graphics that serve a purpose, engage the user and enhance your site
  • Design a website geared toward meeting your marketing objectives

Development

Get out the hammer and anvil, and get to work. Our experienced web developers take development very seriously. Every pixel and line of code is meticulously weaved together to produce websites that will work hard for you long term.

  • HTML development
  • Database development in MySQL, SQL, MSSQL
  • Coding in XHTML, PHP, DNN, Javascript, Actionscript, AJAX, VB.NET, C#.NET
  • Customize DNN modules that are personalized for your needs and effectively translate desired functionality
  • Give you the power to update and manage your site through content management system development
  • Build your next generation website — making site maintenance and support easier and reducing the cost of ownership
  • Create, perfect and test via cross platform and beta site testing, guaranteeing a seamless transfer and fast results

Online Advertising Strategy

What good is a website when no one sees it? The launch of your site does not mean our job is through. We keep working for you to promote your brand, ensure your site is highly visible and meet your marketing goals through online advertising.

Search Engine Marketing

  • Research keywords and develop a strategy to maximize your budget
  • Set up and launch a targeted keyword campaign that will increase sales and site awareness
  • Manage and maintain your search engine marketing campaign
  • Analyze results and optimize Click-Through-Rates

Search Engine Optimization

  • Develop keyword and key phrase strategy for your website
  • Make your site highly visible by developing keyword-rich sites for organic search ability

Online Media

  • Buy online media that is strategically placed for maximum exposure
  • Initiate banner ad campaigns that consider both design and placement and reach a broad audience

Other Online Tactics

  • Launch, manage and track results of e-mail marketing campaigns
  • Develop microsites that cater specifically to special promotions and advertising needs
  • Use affiliate marketing to target your product or service to a specialized group